International Journal of Advertising Current issue: Volume 27 Number 3 2008
Guest Editorial Brain activity correlates of consumer brand choice shift associated with television advertising First attention then intention: insights from computational neuroscience of vision Differences in brain information processing between print and computer screens: bottom-up and top-down attention factors Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing  Full Table of Contents >
Global Adspend Data Access to exclusive WARC data on advertising expenditure:
Adspend by medium Global advertising spend data for over 70 countries	Adspend trends Adspend analysis and commentary from IJA
Key Debates Leading IJA papers on key industry debates including:
Alcoholic drinks Does advertising affect drink consumption?	Advertising to children Advertising to kids: the ethics and the evidence
Food advertising Food ads, diet and the global obesity issue	Pharmaceuticals Who benefits from direct-to-consumer pharma ads?
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