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Call for Papers
Children and Advertising. Submission deadline Dec 1st.
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International Journal of Advertising
Volume 32 Number 2 2013
Editorial: The advertising literature and the role of the International Journal of Advertising
Nature imagery in advertising: attention restoration and memory effects
Advertising creativity and repetition: recall, wearout and wearin effects
The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
The impact of event marketing on brand equity: the mediating roles of brand experience and brand attitude
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Leading IJA papers on key industry debates including:
Does advertising affect drink consumption?
Advertising to children
Advertising to kids: the ethics and the evidence
Food ads, diet and the global obesity
Who benefits from direct-to-consumer pharma ads?
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