Guidelines for Contributors
Articles accepted to the journal are generally of between 4,000 and 6,000 words in length, excluding illustrations,
tables and bibliography, but shorter articles will be considered.
The entire manuscript, including reference list and figure captions, should be presented as A4 double-spaced typescript.
All pages must be numbered consecutively.
When you submit your paper at www.editorialmanager.com/i-j-a,
it is essential to provide all the details requested on the online form.
These details include: a full title; an abstract not exceeding 150 words; contact details of the corresponding author and, where relevant,
co-authors; and finally the relevant classification(s) of your paper.
Please attach a fully blinded version of your paper as a "Manuscript".
If you wish to send in a covering letter, title page or author biography, you may do so as a "Covering Letter".
Once you have done this you can then assign a description to each element, such as "Biography".
You can submit figures as a separate document or within the text of the manuscript,
but please ensure that all figures and pictures are in an editable format (i.e. not a .jpg).
Style and content
Style should be clear and concise. A journal is not a textbook or a thesis. Short papers have more chance of acceptance.
Numbers of references should not be excessive for the length of the paper.
Make complex technical or statistical data intelligible to non-specialists (e.g. by diagrams, charts and tables).
Samples should represent the populations relevant to the study.
As a general rule, student samples will not be considered unless relevant.
Describe sample surveys and other data collection methods in enough detail for an expert to assess their validity perhaps in an Appendix.
Avoid footnotes and make necessary acknowledgments at the beginning or end.
Number (1,2,3) main headings and up to two orders of subheadings within the text.
We render spellings generally consistent with the Chambers English Dictionary.
Abbreviations if used, the terms should first be written out in full followed by their abbreviation in parenthesis,
preferably in capitals without full stops.
Tables should be numbered consecutively and given adequate titles or headings. The tables must be referred to in text.
They should supplement rather than duplicate text data.
Illustrations should be large and clear. Captions should be supplied and all illustrations must be cited in text as Figure 1, Figure 2,
etc and numbered accordingly. Please send electronic images in a suitable resolution for publication.
If an author is cited in text a date should follow in brackets, with the full details given in a reference list in alphabetical order
at the end of the text. Multiple entries by one author or a set of authors in the same year should be postscript
a, b (1981a, 1981b, 1981c), etc. The list of references should follow the conventions illustrated by the following examples:
Jones, J. & Zufryden, F. (1981) ‘Relating deal purchases and consumer characteristics to repeat purchase probability’,
Journal of the Market Research Society, 23(1), pp. 84–99.<
Fulop, C. (1981) Advertising, Competition and Consumer Behaviour. London: Holt, Rinehart and Winston.
3. Articles in books
Plummet, J. (1978) ‘A theoretical view of advertising communication’, in Marketing Management and Administrative Action,
(Ed.) Britt, S. & Boyd, H. 4th edition, pp. 376–382. New York: McGraw-Hill.
References which have not been published are acceptable only if ‘in press’.
References in languages other than English may be published as submitted.
Page proofs will be sent to the author for correction of typographical errors and other essential changes only.
In the case of two or more authors please indicate to whom the proofs should be sent.
Permission to Reproduce
If illustrations are borrowed from published sources, written permission must be obtained from the copyright holder
and a credit line acknowledging the source added to the caption.
Such permission must also be obtained and acknowledged for quotations totalling more than 250 words and for tables borrowed
verbatim from published sources. Permission letters should accompany the manuscript,
but if you have been unable to obtain them please point this out. With shorter quotations a bibliographic credit is sufficient.
One copy of the issue in which their article appears will be sent to each named contributor.
Additional copies may be purchased at proof stage.
IJA appreciates the time and energy required to prepare a paper, and we are grateful to all our contributors.
While we receive far more submissions than we can publish, we are always looking for new sources of important and useful ideas.
Thank you for your interest.
Charles R. Taylor