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Previous Issues


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Issue: Volume 27, Number 2, 2008

Editorial
Douglas West, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 187-188
Editorial of IJA Vol. 27, No. 2, by Professor Douglas West....

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How the tone and wording of advertisements interact
Ekant Veer and Simon Pervan, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 191-207
This research investigates how the tone and wording of advertisements interact. This previously neglected area of research is explored in the context of television advertisements for mobile phones. Reports on an experiment with two independent variables –...

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Exploring the relationship between celebrity endorser effects and advertising effectiveness: a quantitative synthesis of effect size
Clinton Amos, Gary Holmes and David Strutton, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 209-234
This study provides a quantitative summary of the relationship between celebrity endorser source effects and effectiveness in advertising. The Kruskal-Wallis nonparametric test is used to identify the most influential celebrity endorser source effects on...

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The effect of health, cosmetic and social antismoking information themes on adolescents’ beliefs about smoking
Nina Michaelidou, Sally Dibb and Haider Ali, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 235-250
The paper examines the effect of long-term health-related and short-term social and physical antismoking information on adolescents’ beliefs about smoking. Findings from a UK school-based study indicate that antismoking information about the short-term ef...

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Understanding the emotional and coping responses of adolescent individuals exposed to threat appeals
Sonia Dickinson and Matthew Holmes, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 251-278
Social marketers continue to incorporate threat appeals into their advertising campaigns. By understanding how both type, and level of threat, as well as individuals’ emotional response impacts on their coping response, health communicators can become kno...

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Advertising effectiveness from a consumer perspective
Robert Aitken, Brendan Gray and Robert Lawson, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 279-297
Communication effectiveness research is moving away from investigations of advertising’s forms, content and the degree and type of consumer involvement, to a greater focus on the process of reception and the social and cultural roles that advertising play...

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Exploring the influence of media exposure and cultural values on Korean immigrants’ advertising evaluations
Seung-jun Moon and Michelle R. Nelson, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 299-330
This study investigated how mass media exposure and cultural values influence Korean immigrants’ responses to models in print advertising. In a between-subject design, participants viewed advertisements featuring either Caucasian or Asian models. The resu...

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Ex Libris
Laurence Green, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 346-347
In this article, Laurence Green, of Fallon London, discusses the books that have allowed him to further his understanding of advertising theory and practice, as well as of the broader 'cultural soup' in which communications work. These vary from Malcolm G...

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Global economy and adspend prospects
Colin Macleod, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 349-351
IJA's regular discussion and round-up of the current and forecasted condition of worldwide advertising expenditure....

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Comments


The art of reviewing
John B Ford, Leyland Pitt and Shintaro Okazaki, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 331-340
This Comments section looks at what it takes to be a good reviewer for the International Journal of Advertising. It is written by Leyland Pitt from Simon Fraser University in Vancouver, British Columbia, and Shintaro Okazaki from Autonomous University of...

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Book reviews


A Master Class in Brand Planning: The Timeless Works of Stephen King
Russell Davies, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 341-342
A book review of A Master Class in Brand Planning: The Timeless Works of Stephen King, edited by Judie Lannon & Merry Baskin (2008), Wiley....

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The Sage Handbook of Advertising
Richard Elliott, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 342-343
A book review of The Sage Handbook of Advertising, edited by Gerard Tellis & Tim Ambler (2007), Sage....

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Consumer Tribes
Alan Bradshaw, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 344-346
A book review of Consumer Tribes, edited by Bernard Cova, Robert Kozinets & Avi Shankar (2007), Butterworth-Heinemann....

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