Issue: Volume 24, Number 1, 2005
Editorial
Douglas C West, International Journal of Advertising, Vol. 24, No. 1, 2005, pp. 3-4
The Editorial of IJA 24,1 by Prof. Douglas West....
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Editorial
Douglas C West, International Journal of Advertising, Vol. 24, No. 1, 2005, pp. 147-148
The Editorial of IJA 24,2 by Prof. Douglas West....
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Editorial
Douglas C West, International Journal of Advertising, Vol. 24, No. 1, 2005, pp. 267-268
The Editorial of IJA 24,3 by Prof. Douglas West....
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Editorial
Douglas C West, International Journal of Advertising, Vol. 24, No. 1, 2005, pp. 419-420
The Editorial of IJA 24,4 by Prof. Douglas West....
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Towards a new definition of Integrated Marketing Communications (IMC)
Jerry Kliatchko, International Journal of Advertising, Vol. 24, No. 1, 2005, pp. 7-34
Since the inception and formal conceptualisation of Integrated Marketing Communications (IMC) in the late 1980s, the concept continues to gain widespread attention and interest among academics and practitioners around the world. However, a review of the literature on IMC over the past decade suggests...
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Client and agency mental models in evaluating advertising
Michael Collins, Grahame Dowling and Timothy Devinney, International Journal of Advertising, Vol. 24, No. 1, 2005, pp. 35-50
Much has been written about the working relationship of advertising agencies and their clients. This paper examines whether advertising agency and client managers use the same mental models to evaluate the creative execution of print advertisements. It is found that while each group uses a different...
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Perceptions of Integrated Marketing Communications: Chinese ad and PR agency perspective
Tao Li and Philip J Kitchen, International Journal of Advertising, Vol. 24, No. 1, 2005, pp. 51-78
This paper reports a survey about diffusion of the concept of Integrated Marketing Communications (IMC) in the Chinese market, which is now in a transition period, moving from a planned economy to a market economy, and from what was a closed policy to an open-door policy. The survey was conducted among...
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The effectiveness of cinema advertising in Hong Kong
Gerard Prendergast and Chan Lai Wah, International Journal of Advertising, Vol. 24, No. 1, 2005, pp. 79-93
Cinema advertising offers a relatively less cluttered environment for advertisers to present their message to a captive audience. However, little is known about its effectiveness in countries such as Hong Kong (a city that is relatively underdeveloped in terms of cinema adspend). Building on the work...
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Explicit, non-integrated product placement in British television programmes
Chris Hackley, Isabelle Szmigin and Rungpaka Tiwaskul, International Journal of Advertising, Vol. 24, No. 1, 2005, pp. 95-111
The rapid increase in the volume and variety of product placement approaches has outpaced research in the field. There is a marked shortage of studies that address particular product placement (pp) techniques in specified situational contexts. This paper reports the category of pp known as explicit,...
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Comments
Sexy vs. sexism in advertising
Jean Kilbourne, Steve Lysonski, Michelle Miller, John Ford and C McDonald, International Journal of Advertising, Vol. 24, No. 1, 2005, pp. 113-124
The subject for this Comments piece is the fine line between advertisements that are perceived to be sexy and those that are perceived to be sexist. When does an advertisement cross the line? What does this mean for advertisers? What are the issues involved? Three experts representing advertising research...
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Book reviews
Brand America: The Mother of all Brands
Not credited, International Journal of Advertising, Vol. 24, No. 1, 2005, pp. 125-126
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Marketing Across Cultures
Not credited, International Journal of Advertising, Vol. 24, No. 1, 2005, pp. 126-127
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Ex Libris
Judie Lannon, International Journal of Advertising, Vol. 24, No. 1, 2005, pp. 127-129
Judie Lannon discusses a diverse range of books that she personally recommends as useful for advertising practitioners....
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Global adspend trends
Global Adspend Trends: US political media buying 2004
Leo Kivijarv and Patrick Quinn, International Journal of Advertising, Vol. 24, No. 1, 2005, pp. 128-130
This study examined political spending in all nine categories of advertising and marketing communications, broken down by media segment, political race and election year. The advertising sector includes spending on broadcast television, cable television, radio, newspapers, the Internet, outdoor and magazines/ITV....
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