Issue: Volume 15, Number 1, 1996
Econometric studies of advertising, advertising restrictions and cigarette demand: a survey
Dr Martyn Duffy, International Journal of Advertising, Vol. 15, No. 1, 1996
Over the past two decades economists, many market researchers and statisticians have debated in the learned journals a number of issues relating to advertising and cigarette consumption. The main question has been, does aggregate cigarette advertising affect total market sales of the product? Another...
Abstract | Full text (HTML) | Full text (PDF)
The 'Smee Report' as a contribution to the tobacco advertising debate
J Luik, International Journal of Advertising, Vol. 15, No. 1, 1996
The UK Department of Health's consultative document on tobacco advertising (informally known as the 'Smee Report') occupies a curious position with respect to debates on public policy about advertising. While its conclusions have not been accepted by the UK government, they continue to be used, uncritically,...
Abstract | Full text (HTML) | Full text (PDF)
The law of misleading advertising: an examination of the differences between common and civil law countries
Ross D. Petty, International Journal of Advertising, Vol. 15, No. 1, 1996
This article uses a new conceptual framework to analyse advertising challenges in exploring the similarities and differences in advertising law and regulation of both common and civil law countries. The conceptual framework consists of five stages known as the five '-tions' of an advertising challenge:...
Abstract | Full text (HTML) | Full text (PDF)
Towards an organizational theory of advertising: agency-client relationships in South Africa
S Davidson and D Kapelianis, International Journal of Advertising, Vol. 15, No. 1, 1996
There has been a recent spate of advertising research drawing upon aspects of organization theory. To date, however, much of this work remains highly fragmented in nature. This article develops a tripartite organization theory model that attempts to explain the relationship between advertising and advertising...
Abstract | Full text (HTML) | Full text (PDF)
'Everybody hide, an election is coming!', an examination why some Australian advertising agencies refuse political accounts
David S. Waller and Michael Jay Polonsky, International Journal of Advertising, Vol. 15, No. 1, 1996
This article examines Australian advertising agency executives' attitudes towards political advertising and political accounts. The study examined a sample of 101 advertising agency executives from Australia's 300 largest agencies to determine why some Australian agencies refuse to accept political accounts....
Abstract | Full text (HTML) | Full text (PDF)
Consumer expectations of the information content in advertising
Prof E Lincoln James and Prof K Alman, International Journal of Advertising, Vol. 15, No. 1, 1996
Eight basic types of advertising were identified, based on the tasks they were expected to perform. These were: corporate; brand image; political; retail; public service; advocacy; direct response, and comparative advertising. Student subjects exposed to the different categories of advertisements provided...
Abstract | Full text (HTML) | Full text (PDF)
|