Key Debates - Government and Social Issues

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Using ambient media to promote HIV/AIDS protective behaviour change
Tahir Turk, Michael T. Ewing and Fiona J. Newton, International Journal of Advertising, Vol. 25, No. 3, 2006, pp. 333-359
To date, more than 19 million people have died from AIDS and nearly 40 million are HIV positive. Behaviour change communication campaigns have been implemented, with varying degrees of success, to initiate and sustain proactive behaviour among target groups at risk of HIV. The efficacy of these campaigns...

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The value of party election broadcasts for electoral engagement: a content analysis of the 2001 British General Election campaign
Richard Scullion and Janine Dermody, International Journal of Advertising, Vol. 24, No. 3, 2005, pp. 345-372
Within the UK, party election broadcasts (PEBs) and party political broadcasts (PPBs) continue to be the only means through which parties can communicate directly with the electorate through TV and radio – as such, they are an important part of the political communication process. In 2003 the Electoral...

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Communicating with American consumers in the post 9/11 climate: an empirical investigation of consumer ethnocentrism in the United States
Se-Jin Lee, Ji-Young Hong and Wei-Na Lee, International Journal of Advertising, Vol. 22, No. 4, 2003, pp. 487-510
The present study examines the extent to which American consumers' political attitudes translate into their economic preferences in the post-September 11 climate. Specifically, nationalism, patriotism, and internationalism as antecedents to consumer ethnocentrism are investigated. A web-based survey...

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Dealing With Complaints About Advertising In Australia: the Importance of Regulatory Self-Discipline
Michael Harker and Debra Harker, International Journal of Advertising, Vol. 21, No. 1, 2002
The regulation of advertising is a controversial and difficult process, and, given the choice, developed countries usually select a self-regulatory approach to deal with unacceptable advertising. Over the past three decades, two attempts at self-regulation have been made in Australia to produce more...

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Perceptions of Negative Political Advertising: Meaningful or Menacing? An Empirical Study of the 1997 British General Election Campaign
R Scullion, J Dermody, International Journal of Advertising, Vol. 19, No. 2, 2000
The electorate are increasingly volatile in terms of their voting behaviour, and this presents valuable opportunities for the marketing discipline to offer the world of politics new insights and strategies. This paper suggests that those with little brand loyalty, who ultimately determine the outcome...

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'Madison Avenue puts on its best hair shirt': US advertising and its social critics
Ian Brailsford, International Journal of Advertising, Vol. 17, No. 3, 1998
Examines how the American advertising industry responded to its critics in the late 1950s and early 1960s. Criticism of advertising was not new: it had come under scrutiny in the Progressive and New Deal years. What made this wave of social criticism novel was that it occurred during a period of economic...

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Navigating through China's new advertising law: the role of marketing research
James Chadwick, International Journal of Advertising, Vol. 16, No. 4, 1997
The recent enactment of new advertising laws in the People's Republic of China created an atmosphere of confusion among advertisers and agencies concerning what the new law meant operationally, and which types of advertisements would be accepted and which rejected. This article is an attempt to understand...

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Limitations and strengths of pan-Asian advertising media: a review for international advertisers
Dr L Ha, International Journal of Advertising, Vol. 16, No. 2, 1997
Economic growth in Asia has led to a proliferation in the supply of pan-regional media. Most of these are elitist media targeting affluent businessmen and travellers. The increasing importance of the Chinese-speaking market spurs the growth of Chinese language pan-Asian media. The emergence of satellite...

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Effects of horrific fear appeals in public attitudes towards AIDS
Roger Bennett, International Journal of Advertising, Vol. 15, No. 3, 1996
Participants in an attitude change experiment completed questionnaires concerning AIDS. Certain groups were then exposed to a fear-neutral depiction of the AIDS problems, others to a frightening representation, and the remainder to a horrifically fearsome image. Subjects again filled in the questionnaire...

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'Everybody hide, an election is coming!', an examination why some Australian advertising agencies refuse political accounts
David S. Waller and Michael Jay Polonsky, International Journal of Advertising, Vol. 15, No. 1, 1996
This article examines Australian advertising agency executives' attitudes towards political advertising and political accounts. The study examined a sample of 101 advertising agency executives from Australia's 300 largest agencies to determine why some Australian agencies refuse to accept political accounts....

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