Does the UK promotion of food and drink to children contribute to their obesity?Tim Ambler, International Journal of Advertising, Vol. 25, No. 2, 2006, pp. 137-156In this paper, Professor Tim Ambler of London Business School reviews the findings of the Food Standard Agency’s Hastings Study into the link between childhood obesity and advertising. He also examines the evidence provided in studies commissioned by the UK Advertising Association. He concludes that...
Abstract |
Full text (HTML) |
Full text (PDF)
The ‘nag factor’ and children’s product categoriesRichard A. Briesch and Eileen Bridges, International Journal of Advertising, Vol. 25, No. 2, 2006, pp. 157-186When products are designed for the youth market, should marketers focus on parents? Or does it make more sense to target children directly? In the latter case, marketers in the USA often rely on the ‘nag factor’, reaching children so they will influence their parents’ purchase decisions. Such influence...
Abstract |
Full text (HTML) |
Full text (PDF)Information asymmetries, labels and trust in the German food market: a critical analysis based on the economics of informationBirte Karstens and Frank-Martin Belz, International Journal of Advertising, Vol. 25, No. 2, 2006, pp. 189-211This comprehensive research study reveals that credence qualities are often elaborated and harmonized using different signaling instruments, the choice of which reflect a company's characteristics and market position. Signaling instrumentation does not apparently relate to any particular food industry,...
Abstract |
Full text (HTML) |
Full text (PDF)The effects of brand experience and an advertisement’s disclaimer speed on purchase: speak slowly or carry a big brandKenneth C. Herbst and David Allan, International Journal of Advertising, Vol. 25, No. 2, 2006, pp. 213-221Radio advertising is full of disclaimers which are intended to give consumers information and to meet legal compliance, but little research has been carried out into their effect on purchasing. This paper suggests that if a product is new, then the speed with which the disclaimer is read is important....
Abstract |
Full text (HTML) |
Full text (PDF)Enhancing food promotion in the supermarket industry: a framework for sales promotion successLisa S. Simpson, International Journal of Advertising, Vol. 25, No. 2, 2006, pp. 223-245Sales promotion research has tended to be narrow in focus, emphasizing one particular tool (generally price discounting) and comparing the usefulness of the technique with advertising, for example. In contrast, this study identifies channel issues such as trust and the sharing of objectives, market...
Abstract |
Full text (HTML) |
Full text (PDF)Assessing the research base for the policy debate over the effects of food advertising to childrenSonia Livingstone, International Journal of Advertising, Vol. 24, No. 3, 2005, pp. 273-296Research suggests a modest direct effect of food promotion (in the main, television advertising) on children’s food preferences, knowledge and behavior. This paper hypothesizes that other factors may have a greater direct effect; future research studies should attempt to identify and weigh up their...
Abstract |
Full text (HTML) |
Full text (PDF)Does food advertising influence children's food choices?Brian Young, International Journal of Advertising, Vol. 22, No. 4, 2003, pp. 441-460US consumer expenditure by children aged four to 12 during 1997 was around $23.4 billion (approx £11.7 billion in 2008). This paper provides a critical analysis of research investigating how children receive information in the family, from commercial sources and in particular at what age they understand...
Abstract |
Full text (HTML) |
Full text (PDF)A 50-year longitudinal study of changes in the content and form of food advertising in New Zealand magazinesMichael Fay, International Journal of Advertising, Vol. 22, No. 1, 2003, pp. 67-91New Zealand society has changed dramatically in the last 50 years and so has food advertising. This paper argues that some developments in advertising appear to directly counter social and economic trends. For example, claims about diet have increased ten fold, which would indicate a society obsessed...
Abstract |
Full text (HTML) |
Full text (PDF)The influence of advertising on the demand for chocolate confectioneryBob Eagle and Tim Ambler, International Journal of Advertising, Vol. 21, No. 4, 2002, pp. 437-454Chocolate confectionery in Western Europe is a mature, slowly declining market. This study looked for correlation between advertising and the year to year changes in market size of Belgium, France, Germany, the Netherlands and the UK. No significant association demonstrated advertising driving changes...
Abstract |
Full text (HTML) |
Full text (PDF)Role Portrayal In Advertising and Editorial Content, and Eating Disorders: An Asian PerspectiveD. West, L. Yan and G. Prendergast, International Journal of Advertising, Vol. 21, No. 2, 2002, pp. -1Researchers have postulated that exposure to images of thin 'ideal body' women portrayed in advertising and editorial content on television and in magazines contributes to eating disorders among female college students in Western countries. The central aim of this study is to examine the relationship...
Abstract |
Full text (HTML) |
Full text (PDF)Causes and consequences of follower firms' low–fat food advertising spendingS.G Dacko, International Journal of Advertising, Vol. 19, No. 4, 2000This paper examines the antecedents of advertising spending for new low-fat food product introductions by follower food firms and the relationship between introduction characteristics and their degree of product success. The rapidly growing low-fat food market of North America during the period 1989-1997...
Abstract |
Full text (HTML) |
Full text (PDF)