Key Debates - Children

---

Does the UK promotion of food and drink to children contribute to their obesity?
Tim Ambler, International Journal of Advertising, Vol. 25, No. 2, 2006, pp. 137-156
In this paper, Professor Tim Ambler of London Business School reviews the findings of the Food Standard Agency’s Hastings Study into the link between childhood obesity and advertising. He also examines the evidence provided in studies commissioned by the UK Advertising Association. He concludes that...

Abstract | Full text (HTML) | Full text (PDF)

Chinese children’s attitudes towards television advertising: truthfulness and liking
James U. McNeal and Kara Chan, International Journal of Advertising, Vol. 23, No. 3, 2004, pp. 337-359
This benchmarking study examines Chinese children’s perceived truthfulness of and liking for television advertising in three Chinese cities with different developmental levels of advertising. An in-person survey of 1758 children (ages 6 to 14) was conducted between December 2001 and March 2002 using...

Abstract | Full text (HTML) | Full text (PDF)

Does food advertising influence children's food choices?
Brian Young, International Journal of Advertising, Vol. 22, No. 4, 2003, pp. 441-460
US consumer expenditure by children aged four to 12 during 1997 was around $23.4 billion (approx £11.7 billion in 2008). This paper provides a critical analysis of research investigating how children receive information in the family, from commercial sources and in particular at what age they understand...

Abstract | Full text (HTML) | Full text (PDF)

Is Television Advertising Good For Children? Areas of Concern and Policy Implications
L Sharp, G Kindra and S Bandyopadhyay, International Journal of Advertising, Vol. 20, No. 1, 2001
The roles of children in modern society are changing. Children continually assume larger roles in their homes and are becoming more involved in the shopping habits of the household. As a result, they have become the prime targets of television advertising. This has led to a serious debate among the advertisers,...

Abstract | Full text (HTML) | Full text (PDF)

Are Children Seeing Through ITC Advertising Regulations?
C Preston, International Journal of Advertising, Vol. 19, No. 1, 2000
Television advertising in the UK is regulated by the Independent Television Commission (ITC) who have published guidelines for advertisers regarding, among other things, the manner whereby advertisements may communicate with children. This paper aims to illustrate that children of ten and eleven years...

Abstract | Full text (HTML) | Full text (PDF)

The effects of commercial advertising on children
R Bergler, International Journal of Advertising, Vol. 18, No. 4, 1999
This paper examines recent published research into the effects of advertising on children in the light of public concern. It states a series of hypotheses on which much public criticism appears to be based and demonstrates that they are not supported by the evidence of researchers into child psychology...

Abstract | Full text (HTML) | Full text (PDF)

Orientations to TV advertising among adolescents and children in the US and Japan
Hiroshi Tokinoya, Bradley Greenberg and John Sherry, International Journal of Advertising, Vol. 18, No. 2, 1999
Adolescents and children in the US and Japan offer an increasingly desirable market segment for advertisers. Considerable advertising effort targets the youth market because children and adolescents have more disposable income than in the past and are believed to be more fashion and brand-conscious....

Abstract | Full text (HTML) | Full text (PDF)

Children's general, product and brand-specific attitudes towards television commercials. Implications for public policy and advertising strategy
Dr Ugur Yavas and Dr Glen Riecken, International Journal of Advertising, Vol. 9, No. 2, 1990
Advertising directed towards children is a controversial topic which has stirred significant debate during the past two decades. The controversy is especially ferocious over the role of television commercials in influencing children's cognitive, attitudinal and behavioural tendencies. This article reports...

Abstract | Full text (HTML) | Full text (PDF)