The International Journal of Advertising is an invaluable source of research and opinion on current debates
in advertising including the advertising of food, pharmaceutical products and alcoholic drinks.
Some of the most important papers published in IJA have been conveniently collected together here –
access is exclusive to IJA subscribers.
Does advertising have an impact on alcohol consumption?
Find answers about the advertising of alcoholic drinks here.
The ethics and effects of advertising aimed at children is a
controversial subject. Consider classic research and the latest
The advertising of food, particularly that aimed at children, is perhaps the
biggest issue facing the industry today. Keep abreast of current research here.
Advertising can be a powerful force for social and political change.
Read key IJA articles on government advertising and regulation.
Pharmaceutical advertising worldwide is very big business. Learn more
about the issues involved, including the impact of direct-to-consumer