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Editorial Board


Editor


Douglas West PhD is Professor of Marketing at the University of Birmingham and Visiting Professor at Henley Management College. His interests include creative marketing, risk and strategic and high-tech marketing.

His business experience includes market research at a subsidiary agency of a leading multinational agency group and as an assistant marketing director at an international toy company. He has acted as a marketing consultant for a variety of companies in Britain and North America. He has


Professor
Douglas West

taught executive programmes at the Institute of Marketing and the Institute of Management, and with a variety of leading companies such as ABB, Allianz-Cornhill, Atkins, Canon, Clerical Medical, Fujitsu, Heinz, Dixons, NatWest, PwC, Marks & Spencer, O2, Shell, Synopys, Toyota and Unilever.

He has been published in the European Journal of Marketing, the International Marketing Review, the Journal of Advertising, the Journal of Advertising Research, the Journal of Euromarketing, the Journal of Forecasting and the Journal of Marketing Management.

Contact Professor West:
Birmingham Business School,
The University of Birmingham, B15 2TT, UK
Telephone: +44 (0) 121 414 2542
ijaeditor@warc.com

Book Reviews Editor


Dr Stephanie O'Donohoe
University of Edinburgh
ija@warc.com

Comments Editor


Professor John Ford
Old Dominion University
ijacomments@warc.com

Editorial Advisory Board


T Ambler, Senior Fellow
London Business School

Professor M J Baker
University of Strathclyde

Professor B R Barnes
Kent Business School

Dr L. Bergkvist
Yonsei University

Alexander L Biel
Alexander L Biel & Associates

Professor S Brown
University of Ulster

Professor S Burgess
University of Cape Town, South Africa

Professor L Carlson
University of Nebraska–Lincoln

Professor A Caruana
University of Malta

Professor C Samuel Craig
New York University

L de Chernatony
University of Birmingham

Professor G Davies
Manchester Business School

Professor A S C Ehrenberg
South Bank University

Professor R Elliott
Warwick Business School

Professor M Ewing
Monash University

Professor P W Farris
University of Virginia

Professor J Ford
Old Dominion University

A T Green
ZenithOptimedia

Professor L Ha
Bowling Green State University

Professor C Hackley
Royal Holloway University of London

Professor F Hansen
Copenhagen Business School

Professor H Henry
Professor of Marketing & Media Policy, IMCB

Professor M A Kamins
University of Southern California

Professor K Karande
Old Dominion University

Professor S Koslow
University of Waikato

Professor J P Jones
RGC Consulting Corporation

R Kennedy
Ehrenberg-Bass Institute, University of South Australia

Professor P Kitchen
Hull Business School

Professor A Kover
Fordham and Yale Universities

Professor D Krugman
University of Georgia

Professor J J Lambin
University Catholique de Louvain

J Lannon
Market Leader

Dr H Li
Michigan State University

C McDonald
McDonald Research

Professor P Michell
Leeds University Business School

Dr. A Nairn
EM Lyon

Professor P Neijens
University of Amsterdam

Dr. S O’Donohoe
University of Edinburgh

Professor S Okazaki
University of Madrid

Professor D Olsen
University of Alberta

Professor S Paliwoda
University of Strathclyde

Professor C Patti
University of Denver

Professor P de Pelsmacker
Universiteit Antwerpen

A E Pitcher, CBE
International Advertising Association

Professor L Pitt
Simon Fraser University

Professor G Prendergast
Hong Kong Baptist University

Professor L Reid
University of Georgia

Professor S Rodgers
Missouri School of Journalism

Professor J Rossiter
University of Wollongong

Professor C Rungie
University of South Australia

Professor S Sasser
Eastern Michigan University

Professor D Schultz
Northwestern University

J Scriven
South Bank University

Professor B Stern
Rutgers University

Professor D Stewart
University of Southern California

Professor M Sutherland
Bond University

Professor R Taylor
Villanova University

A C Tempest
Director General, FEDMA, Brussels

Professor R Terlutter
University of Klagenfurt

M J Waterson
Research Advisor, The Advertising Association

R White
Admap

Professor G Wilcox
The University of Texas at Austin

Dr B Young
University of Exeter

Professor George Zinkhan
University of Georgia

 

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