Editor
Charles R. ‘Ray’ Taylor is the John A. Murphy Professor of Marketing at Villanova University and Senior Research Fellow at the Center for Marketing and Public Policy Research. He received his PhD from Michigan State University. He is a Past-President of the American Academy of Advertising. He also serves on the Board of Directors of the Korean Academy of Marketing Science. His primary research interests are in the areas of international advertising and advertising regulation.
Professor Taylor has published numerous books, journals, and conference papers. He has published academic articles and book reviews in outlets
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that include: Journal of Advertising, Journal of Advertising Research, Journal of Marketing, Journal of International Marketing, Journalism and Mass Communication Quarterly, Journal of Public Policy and Marketing, Thunderbird International Business Review, Journal of Marketing Research, and Journal of Current Research and Issues in Advertising. Professor Taylor has previously served as Associate Editor of Journal of Public Policy and Marketing and Journal of Advertising, and on the Editorial Review Boards of Journal of Business Research, Journal of Current Issues and Research in Advertising, Journal of Marketing Communications, Psychology and Marketing, and Journal of Consumer Affairs.
Professor Taylor has provided consulting services to numerous businesses and organisations and has served as an expert witness in several court cases. Clients have included Viacom, General Motors, Philip Morris US, McCann Erickson, Clear Channel Communications, Eller Media, Star Storage, Lamar Outdoor, Magic Media Inc., Craig Realty, the Outdoor Advertising Association of America, the International Sign Association, Dechert LLP, Rossbacher and Associates, Mattioni and Associates, and the Center for Information on Beverage Alcohol (United Kingdom) as well as other companies.
Professor Taylor has served as a Fulbright Senior Specialist for the Council of International Exchange of Scholars. He has taught courses in Korea, China, Germany and the Czech Republic and has given lectures at many locations throughout the world. He has provided testimony to the US House of Representatives as well as state legislatures in the US. He has also given speeches and lectures at several Universities, including Harvard, Columbia, Ludwig Maximillians University, University of Amsterdam, Autonomous University of Madrid, Korea University, Harbin Institute of Technology, University of Texas at Austin and Rutgers among others.
Email: ijaeditor@warc.com
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