Editor
Douglas West PhD is Professor of Marketing at the University of Birmingham and Visiting Professor at Henley Management College.
His interests include creative marketing, risk and strategic and high-tech marketing.
His business experience includes market research at a subsidiary agency of a leading multinational agency group
and as an assistant marketing director at an international toy company.
He has acted as a marketing consultant for a variety of companies in Britain and North America. He has
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taught executive programmes at the Institute of Marketing and the Institute of Management,
and with a variety of leading companies such as
ABB, Allianz-Cornhill, Atkins, Canon, Clerical Medical, Fujitsu,
Heinz, Dixons, NatWest, PwC, Marks & Spencer, O2, Shell, Synopys, Toyota and Unilever.
He has been published in the European Journal of Marketing, the International Marketing Review, the Journal of Advertising,
the Journal of Advertising Research, the Journal of Euromarketing, the Journal of Forecasting and the Journal of Marketing Management.
Contact Professor West:
Birmingham Business School,
The University of Birmingham, B15 2TT, UK
Telephone: +44 (0) 121 414 2542
ijaeditor@warc.com
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