Current Issue
Issue: Volume 32, Number 2, 2013
Editorial: The advertising literature and the role of the International Journal of Advertising
Charles R. Taylor, International Journal of Advertising, Vol. 32, No. 2, 2013, pp. 179-182
In his editorial, Charles R. Taylor comments on the current state of the International Journal of Advertising and thanks those who have contributed to its success. He also looks ahead to his aims for...
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Nature imagery in advertising: attention restoration and memory effects
Patrick Hartmann, Vanessa Apaolaza and Patxi Alija, International Journal of Advertising, Vol. 32, No. 2, 2013, pp. 183-210
Environmental psychology postulates that interacting with nature has inherently positive emotional, cognitive and physiological effects. Based on Attention Restoration Theory and related research, thi...
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Advertising creativity and repetition: recall, wearout and wearin effects
Kevin Lehnert, Brian D. Till and Brad D. Carlson, International Journal of Advertising, Vol. 32, No. 2, 2013, pp. 211-231
Creativity is seen as an important component of advertising, with highly creative ads being easier to recall than control ads. However, the boundary conditions around this effect are less understood....
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The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Yoon-Joo Lee, Eric Haley and Kiseol Yang, International Journal of Advertising, Vol. 32, No. 2, 2013, pp. 233-253
Through an experimental design, this study examines the mediating role of attitude towards values advocacy advertising sponsored by Miller and McDonald’s. Adopting hierarchy-of-effects perspectives, t...
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The impact of event marketing on brand equity: the mediating roles of brand experience and brand attitude
Lia Zarantonello and Bernd H. Schmitt, International Journal of Advertising, Vol. 32, No. 2, 2013, pp. 255-280
Can event marketing contribute to brand equity? A field study with consumers participating in different types of events (trade shows, street events, pop-up shops and sponsored events) indicates that e...
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Do new forms of television advertising occasion better recall than traditional advertising spots?
María Arrazola, José de Hevia, Pedro Reinares and Ricardo Reinares Lara, International Journal of Advertising, Vol. 32, No. 2, 2013, pp. 281-300
The loss of effectiveness of television advertising centred on advertising spots has caused the development, and subsequent consolidation, of new forms of advertising within this medium. While managem...
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The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Sangpil Han, Jiwon Choi, Hyunchil Kim, John A. Davis and Ki-Young Lee, International Journal of Advertising, Vol. 32, No. 2, 2013, pp. 301-317
Using the case study data of the South Korea 2002 and 2006 World Cup sponsorship campaigns, this study examined (1) whether more favourable sponsorship response occurs as image congruence between a sp...
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Robert Heath - Seducing the Subconscious: the Psychology of Emotional Influence in Advertising
John Fanning, International Journal of Advertising, Vol. 32, No. 2, 2013, pp. 319-321
This review looks at Robert Heath's book, which argues for a model of 'low involvement processing'; that we have three different types of mental activity that interact with three different types of le...
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John Desmond - Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness
Alan Bradshaw, International Journal of Advertising, Vol. 32, No. 2, 2013, pp. 321-324
This review explains that John Desmond's book aims to bring together understandings of consumer behaviour with psychoanalytic theory and gain insights into consumers' unconscious hearts of darkness. E...
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Jane Maas - Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond
Jean Grow, International Journal of Advertising, Vol. 32, No. 2, 2013, pp. 324-325
Jane Maas's book recounts what life was like for the women of Madison Avenue since the '60s, drawn from her own experience and interview with many other women of the time. The reviewer describes Maas...
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Ex Libris
Vanella Jackson, International Journal of Advertising, Vol. 32, No. 2, 2013, pp. 326-328
Vanella Jackson describes the books that have inspired her including "Execution: The Discipline of Getting Things Done" by Larry Bossidy and Ram Charan, "The Relationship Cure" by John M. Gottman and...
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