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Current Issue


Issue: Volume 33, Number 3, 2014

Introduction
Charles R. Taylor, International Journal of Advertising, Vol. 33, No. 3, 2014, pp. 427
Charles Taylor introduces this issue of IJA, focusing on the topic of advertising to children, and announces the winners of the Best Paper Award and Best Reviewer Award for 2013....

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Editorial: Reassessing the current state of advertising to children
Les Carlson and Barbie Clarke, International Journal of Advertising, Vol. 33, No. 3, 2014, pp. 429-436
In their editorial of this special issue of IJA, Les Carlson and Barbie Clarke discuss the topic of advertising to children, comparing the current research with findings from 2005, also published in I...

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'Mum, can I play on the internet?' Parents' understanding, perception and responses to online advertising designed for children
Lara Spiteri Cornish, International Journal of Advertising, Vol. 33, No. 3, 2014, pp. 437-473
Research about the role of parents in children’s consumption of online advertisements is scarce. Parents are viewed as having a responsibility to deter children from invasive marketing, yet with the r...

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Age-dependent effects of food advergame brand integration and interactivity
Nora J. Rifon, Elizabeth Taylor Quilliam, Hye-Jin Paek, Lorraine J. Weatherspoon, Soo-Kyong Kim and Karen C. Smreker, International Journal of Advertising, Vol. 33, No. 3, 2014, pp. 475-508
Food marketing is under increased scrutiny for its implicated role in the childhood obesity epidemic. Free branded online advergames are ubiquitous. Using a customised online game, this study examined...

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Advertising or games? Advergames on the internet gaming sites targeting children
Soontae An and Hannah Kang, International Journal of Advertising, Vol. 33, No. 3, 2014, pp. 509-532
This study analysed advergames on top online gaming websites for children. The content of 131 websites was analysed to see whether each site contained advergames, particularly advergames for food prod...

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The impact of event sponsorship on Portuguese children's brand image and purchase intentions: The moderator effects of product involvement and brand familiarity
Isabel Simões and Luisa Agante, International Journal of Advertising, Vol. 33, No. 3, 2014, pp. 533-556
The goal of this study is to understand the influence of event sponsorship on children and their ability to fully understand its persuasive intent. A wide range of research addresses the effects of sp...

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Effects of violent television programmes on advertising effectiveness among young children: Findings from a field experiment of kindergarten samples in South Korea
Eunji Cho and Seung-Chul Yoo, International Journal of Advertising, Vol. 33, No. 3, 2014, pp. 557-578
The aim of this study was to investigate the effects of violent TV programmes on the effectiveness of advertising aimed at children. Using an experimental method, this study found that violent program...

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Parental mediation of food marketing communications aimed at children
Nicki Newman and Caroline J. Oates, International Journal of Advertising, Vol. 33, No. 3, 2014, pp. 579-598
Children spend the majority of their leisure time watching screens of various kinds (television, computer, mobile phone, tablet) through which they can potentially be exposed to many commercial messag...

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Product placement and the promotion of healthy food to pre-adolescents: When popular TV series make carrots look cool
Karine M. Charry, International Journal of Advertising, Vol. 33, No. 3, 2014, pp. 599-616
Although many scholars have raised concerns about product placement directed at children, the practice may offer interesting outcomes when used for pro-social objectives. This study investigates the e...

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