Current Issue
Issue: Volume 27, Number 3, 2008
Guest Editorial
Peter Kenning, Carl Marci and Gemma Calvert, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 355-356
Guest editorial of IJA Vol. 27, No. 3, a special issue on Advertising and the Brain, by Peter Kenning, Carl Marci and Gemma Calvert....
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Brain activity correlates of consumer brand choice shift associated with television advertising
Richard Silberstein and Geoff Nield, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 359-380
This study uses brain activity measures to examine the relationship between television advertising and changes in consumer brand preference. Prior to and after viewing a television programme that included grocery advertisements 198 right-handed females se...
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First attention then intention: insights from computational neuroscience of vision
Moran Cerf and Milica Milosavljevic, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 381-398
Attention is a critical construct for anyone involved in marketing. However, research on attention is currently lacking in the marketing discipline. This is perhaps due to inherent difficulties in measuring attention. The current paper accentuates the imp...
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Differences in brain information processing between print and computer screens: bottom-up and top-down attention factors
Joel Geske and Saras Bellur, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 399-423
This study tests 34 subjects to see if reading differs between print materials and the same information delivered via computer CRT (cathode ray tube) screen. It looks at both the early visual processing stream, or bottom-up attention, and later top-down p...
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Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing
Caleb Siefert, Janet Gallent, Devra Jacobs, Brian Levine, Horst Stipp and Carl Marci, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 425-446
Despite increased research focusing on the impact of digital video recorder (DVR) use, there continues to be a notable lack of data on viewers’ direct experience of time-shifted television ads. The current study was designed to increase understanding of i...
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Who’s messing with my mind? The implications of dual-process models for the ethics of advertising to children
Agnes Nairn and Cordelia Fine, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 447-470
The debate surrounding the ethics of advertising to children generally centres on the age at which children have developed sufficient cognitive resources both to understand the persuasive intent of marketing messages and to critically evaluate them. In th...
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Global economy and adspend prospects
Colin Macleod, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 483-485
IJA's regular discussion and round-up of the current and forecasted condition of worldwide advertising expenditure....
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Comments
Neuroscience and advertising
John Ford, Peter Kenning and Carl Marci, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 471-475
This comments article is drawn from a special issue of the International Journal of Advertising, which focuses on neuroscience and advertising, and features contributions from two of the guest editors. Peter Kenning raises the issue of the enormous comple...
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Book reviews
Emotions, Advertising and Consumer Choice
Charles E. Young, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 477-478
A book review of Emotions, Advertising and Consumer Choice, by Flemming Hansen and Sverre Riis Christensen (2007), Copenhagen Business School Press....
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The DNA of Customer Experience: How Emotions Drive Value
Spike Cramphorn, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 478-480
A book review of The DNA of Customer Experience: How Emotions Drive Value, by Colin Shaw (2007), Palgrave Macmillan,...
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How Customers Think: Essential Insights into the Mind of the Market
Dr Alastair Goode, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 480-482
A book review of How Customers Think: Essential Insights into the Mind of the Market, Gerald Zaltman (2003), Harvard Business School Press,...
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