Call for Papers

The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).

Please click here for a pdf of the Call for Papers on the Special Issue – Social Media.

IJA is interested in receiving new papers on all aspects of marketing communications. We are particularly interested in papers that further industry debate in areas such as food promotion and alcoholic drinks advertising.

Please note that all papers accepted for publishing in IJA will be eligible for the annual Best Paper Prize of $1000, as voted by the Editorial Board.

Submissions

All submissions must conform to the guidelines of the International Journal of Advertising. For details see the submissions page.

Please submit your manuscript online at www.editorialmanager.com/i-j-a in MS Word. If you have any questions or difficulties, please contact Fiona Richardson, the Production Assistant, at ijaeditor@warc.com.