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Book Reviews

The IJA Book Review section is edited by Dr. Stephanie O’Donohoe of Edinburgh University and provides critical reviews of recent advertising-related titles. The section includes a series of ‘Ex Libris’ articles, which reveal favourite and most influential books of significant industry figures.

Books for review should be sent to Dr Stephanie O'Donohoe
International Journal of Advertising, 1 Ivory Square, Plantation Wharf, London, SW11 3UE, United Kingdom.




Recent reviews

Dr. Stephanie
O'Donohoe
Kenneth Roman - The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
J. David Slocum, International Journal of Advertising, Vol. 28, No. 4, 2009, pp. 742-743
A book review of Kenneth Roman's The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising...

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Dan Ariely - Predictably Irrational: The Hidden Forces That Shape Our Decisions
Rory Sutherland, International Journal of Advertising, Vol. 28, No. 4, 2009, pp. 743-745
A book review of Dan Ariely's Predictably Irrational: The Hidden Forces That Shape Our Decisions...

Abstract | Full text (HTML) | Full text (PDF)
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- Doing Anthropology in Consumer Research
Darach Turley, International Journal of Advertising, Vol. 28, No. 2, 2009, pp. 395-402
A book review about Doing Anthropology in Consumer Research by Patricia L. Sunderland and Rita M. Denny (2007)...

Abstract | Full text (HTML) | Full text (PDF)
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Generation Text: Raising Well Adjusted Kids in an Age of Instant Everything
Agnes Nairn, International Journal of Advertising, Vol. 28, No. 2, 2009, pp. 396-398
A book review about Generation Text: Raising Well Adjusted Kids in an Age of Instant Everything by Michael Osit (2008)...

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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
Stephanie O’Donohoe, International Journal of Advertising, Vol. 28, No. 2, 2009, pp. 398-400
A book review about The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema and Ed Lebar (2008)...

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