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Book Reviews

The IJA Book Review section is edited by Dr. Stephanie O’Donohoe of Edinburgh University and provides critical reviews of recent advertising-related titles. The section includes a series of ‘Ex Libris’ articles, which reveal favourite and most influential books of significant industry figures.

Books for review should be sent to Dr Stephanie O'Donohoe
International Journal of Advertising, World Advertising Research Center, Henley on Thames, Oxfordshire, RG9 1EJ, UK.




Recent reviews

Dr. Stephanie
O'Donohoe
Emotions, Advertising and Consumer Choice
Charles E. Young, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 477-478
A book review of Emotions, Advertising and Consumer Choice, by Flemming Hansen and Sverre Riis Christensen (2007), Copenhagen Business School Press....

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The DNA of Customer Experience: How Emotions Drive Value
Spike Cramphorn, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 478-480
A book review of The DNA of Customer Experience: How Emotions Drive Value, by Colin Shaw (2007), Palgrave Macmillan,...

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How Customers Think: Essential Insights into the Mind of the Market
Dr Alastair Goode, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 480-482
A book review of How Customers Think: Essential Insights into the Mind of the Market, Gerald Zaltman (2003), Harvard Business School Press,...

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A Master Class in Brand Planning: The Timeless Works of Stephen King
Russell Davies, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 341-342
A book review of A Master Class in Brand Planning: The Timeless Works of Stephen King, edited by Judie Lannon & Merry Baskin (2008), Wiley....

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The Sage Handbook of Advertising
Richard Elliott, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 342-343
A book review of The Sage Handbook of Advertising, edited by Gerard Tellis & Tim Ambler (2007), Sage....

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Consumer Tribes
Alan Bradshaw, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 344-346
A book review of Consumer Tribes, edited by Bernard Cova, Robert Kozinets & Avi Shankar (2007), Butterworth-Heinemann....

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The Firm as a Collaborative Community: Reconstructing Trust in the Knowledge Economy
Charlotte McLeod, International Journal of Advertising, Vol. 27, No. 1, 2008, pp. 169-171
A book review of The Firm as a Collaborative Community: Reconstructing Trust in the Knowledge Economy, Edited by Charles Heckscher & Paul S. Adler (2006), Oxford University Press....

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The Online Advertising Playbook: Proven Strategies and Tested Tactics From the Advertising Research Foundation
Simon Andrews, International Journal of Advertising, Vol. 27, No. 1, 2008, pp. 171-172
A book review of The Online Advertising Playbook: Proven Strategies and Tested Tactics From the Advertising Research Foundation, by Joe Plummer, Steve Rappaport, Taddy Hall and Robert Barocci (2007), John Wiley & Sons....

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Adland: A Global History of Advertising
Stephanie O'Donohoe, International Journal of Advertising, Vol. 27, No. 1, 2008, pp. 172-173
A book review of Adland: A Global History of Advertising, Mark Tungate (2007), Kogan Page....

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It’s not just PR: public relations in society
Andrew Purcell, International Journal of Advertising, Vol. 26, No. 4, 2007, pp. 565-566
A book review of It's not just PR: public relations in society, W. Timothy Coombs and Sherry J. Holladay (2007), Blackwell Publishing....

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The New Influencers: A Marketer’s Guide to the New Social Media
Susan Dobscha, International Journal of Advertising, Vol. 26, No. 4, 2007, pp. 567-569
A book review of The New Influencers: A Marketer's Guide to the New Social Media, Paul Gillin (2007), Quill Driver Books....

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Ex Libris

Ex Libris
Peter Fisk, International Journal of Advertising, Vol. 27, No. 1, 2008, pp. 174-175
In this issue's Ex Libris, Peter Fisk, author of Marketing Genius and founder of The Genius Works, discusses the books that inspire him, and also provide him with insights and new ideas that he can share with other people in his work around the world. The...

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Ex Libris
Malcolm White, International Journal of Advertising, Vol. 26, No. 4, 2007, pp. 569-570
Malcolm White, chairman of the Account Planning Group (APG) and a co-founder of communications agency krow, discusses the books that both inspire and engage him personally and professionally. These include a number of reference books, such as The Chronology of Words and Phrases and A Word in your Shell-Like,...

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