IJA logo IJA   IJA
 Current Issue Abstracts Key Debates Adspend Data
 Previous Issues Comments Book Reviews Best Papers
 SEARCH 
 Login  
  IJA
 
 
   
 About IJA
 Editorial Board
 Submissions
 Subscriptions
 Contact Us
 Home
     

Book Reviews


The IJA Book Review section is edited by Dr. Stephanie O’Donohoe of Edinburgh University and provides critical reviews of recent advertising-related titles. The section includes a series of ‘Ex Libris’ articles, which reveal favourite and most influential books of significant industry figures.

Books for review should be sent to Dr Stephanie O'Donohoe
International Journal of Advertising, World Advertising Research Center, Henley on Thames, Oxfordshire, RG9 1EJ, UK.




Recent reviews


Dr. Stephanie
O'Donohoe

Emotions, Advertising and Consumer Choice
Charles E. Young, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 477-478
A book review of Emotions, Advertising and Consumer Choice, by Flemming Hansen and Sverre Riis Christensen (2007), Copenhagen Business School Press....

Abstract | Full text (HTML) | Full text (PDF)
dots
The DNA of Customer Experience: How Emotions Drive Value
Spike Cramphorn, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 478-480
A book review of The DNA of Customer Experience: How Emotions Drive Value, by Colin Shaw (2007), Palgrave Macmillan,...

Abstract | Full text (HTML) | Full text (PDF)
dots
How Customers Think: Essential Insights into the Mind of the Market
Dr Alastair Goode, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 480-482
A book review of How Customers Think: Essential Insights into the Mind of the Market, Gerald Zaltman (2003), Harvard Business School Press,...

Abstract | Full text (HTML) | Full text (PDF)
dots
A Master Class in Brand Planning: The Timeless Works of Stephen King
Russell Davies, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 341-342
A book review of A Master Class in Brand Planning: The Timeless Works of Stephen King, edited by Judie Lannon & Merry Baskin (2008), Wiley....

Abstract | Full text (HTML) | Full text (PDF)
dots
The Sage Handbook of Advertising
Richard Elliott, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 342-343
A book review of The Sage Handbook of Advertising, edited by Gerard Tellis & Tim Ambler (2007), Sage....

Abstract | Full text (HTML) | Full text (PDF)
dots
Consumer Tribes
Alan Bradshaw, International Journal of Advertising, Vol. 27, No. 2, 2008, pp. 344-346
A book review of Consumer Tribes, edited by Bernard Cova, Robert Kozinets & Avi Shankar (2007), Butterworth-Heinemann....

Abstract | Full text (HTML) | Full text (PDF)
dots
The Firm as a Collaborative Community: Reconstructing Trust in the Knowledge Economy
Charlotte McLeod, International Journal of Advertising, Vol. 27, No. 1, 2008, pp. 169-171
A book review of The Firm as a Collaborative Community: Reconstructing Trust in the Knowledge Economy, Edited by Charles Heckscher & Paul S. Adler (2006), Oxford University Press....

Abstract | Full text (HTML) | Full text (PDF)
dots
The Online Advertising Playbook: Proven Strategies and Tested Tactics From the Advertising Research Foundation
Simon Andrews, International Journal of Advertising, Vol. 27, No. 1, 2008, pp. 171-172
A book review of The Online Advertising Playbook: Proven Strategies and Tested Tactics From the Advertising Research Foundation, by Joe Plummer, Steve Rappaport, Taddy Hall and Robert Barocci (2007), John Wiley & Sons....

Abstract | Full text (HTML) | Full text (PDF)
dots
Adland: A Global History of Advertising
Stephanie O'Donohoe, International Journal of Advertising, Vol. 27, No. 1, 2008, pp. 172-173
A book review of Adland: A Global History of Advertising, Mark Tungate (2007), Kogan Page....

Abstract | Full text (HTML) | Full text (PDF)
dots
It’s not just PR: public relations in society
Andrew Purcell, International Journal of Advertising, Vol. 26, No. 4, 2007, pp. 565-566
A book review of It's not just PR: public relations in society, W. Timothy Coombs and Sherry J. Holladay (2007), Blackwell Publishing....

Abstract | Full text (HTML) | Full text (PDF)
dots
The New Influencers: A Marketer’s Guide to the New Social Media
Susan Dobscha, International Journal of Advertising, Vol. 26, No. 4, 2007, pp. 567-569
A book review of The New Influencers: A Marketer's Guide to the New Social Media, Paul Gillin (2007), Quill Driver Books....

Abstract | Full text (HTML) | Full text (PDF)
dots

Ex Libris


Ex Libris
Peter Fisk, International Journal of Advertising, Vol. 27, No. 1, 2008, pp. 174-175
In this issue's Ex Libris, Peter Fisk, author of Marketing Genius and founder of The Genius Works, discusses the books that inspire him, and also provide him with insights and new ideas that he can share with other people in his work around the world. The...

Abstract | Full text (HTML) | Full text (PDF)
dots
Ex Libris
Malcolm White, International Journal of Advertising, Vol. 26, No. 4, 2007, pp. 569-570
Malcolm White, chairman of the Account Planning Group (APG) and a co-founder of communications agency krow, discusses the books that both inspire and engage him personally and professionally. These include a number of reference books, such as The Chronology of Words and Phrases and A Word in your Shell-Like,...

Abstract | Full text (HTML) | Full text (PDF)
dots
 

IJA is published five times a year for The Advertising Association by the
World Advertising Research Center. © World Advertising Research Center .
View Terms and Conditions of using this website.