IJA logo   Print Print
PDF PDF version
Word Word version

Introducing COBRAs: Exploring motivations for brand-related social media use
Daniël G. Muntinga, Marjolein Moorman and Edith G. Smit, International Journal of Advertising, Vol. 30, No. 1, 2011, pp. 13-46

Subscriber login

The IJA website provides subscribers with full-text articles from the last 12 months,
access to IJA abstracts and abstracts from the whole Warc database:


Not a subscriber?

Click here for subscription information
abstract article