Adspend Data

Subscribers to IJA have access to statistical data on advertising by medium in over 85 countries. Select a region from the left-hand menu for above-the-line advertising expenditure data, covering TV, radio, newspapers, magazines, online and outdoor.

Select a region from the left menu for specific country data, as well as Global Adspend articles from recent issues of IJA.

Top 10 countries by advertising expenditure, 2007

	1998		2007		98–07
	US$m	Rank	US$m	Rank	% Change
USA	115,878	1	163,260	1	40.9
China*	-	-	76,675	2	-
Japan	29,653	2	38,529	3	29.9
UK	17,649	4	29,915	4	69.5
Brazil*	10,378	5	26,640	5	156.7
Germany	21,342	3	24,306	6	13.9
Mexico*	4,071	11	19,036	7	367.7
France	9,967	6	14,595	8	46.4
Italy	6,955	7	12,257	9	76.2
Canada	5,394	8	11,313	10	109.7

Note:
* Data shown are at rate card prices.
Data for remaining countries are shown at discount level.
Please refer to individual country data for detailed survey notes.

Source: World Advertising Trends 2008, www.warc.com.