Adspend Data
Subscribers to IJA have access to statistical data on advertising by medium in over 70 countries.
Select a region from the left-hand menu for above-the-line advertising expenditure data, covering
TV, radio, newspapers, magazines, online and outdoor.
For additional data
World Advertising Trends
is available in the WARC bookstore.
Select a region from the left menu for specific country data, as well as Global Adspend articles from recent issues of IJA.
Top 10 countries by advertising expenditure, 2006
| |
1997 |
2006 |
97–06 |
|
US$m |
Rank |
US$m |
Rank |
% Change |
| USA |
106,700 |
1 |
163,036 |
1 |
52.8 |
| China* |
3,680 |
12 |
48,518 |
2 |
1,218.5 |
| Japan |
33,426 |
2 |
34,240 |
3 |
2.4 |
| UK |
15,947 |
4 |
25,827 |
4 |
61.9 |
| Germany |
20,502 |
3 |
21,771 |
5 |
6.2 |
| Brazil* |
9,297 |
6 |
18,302 |
6 |
96.8 |
| Mexico* |
3,533 |
14 |
16,493 |
7 |
366.9 |
| France |
9,915 |
5 |
13,261 |
8 |
33.7 |
| Italy |
6,403 |
7 |
11,140 |
9 |
74.0 |
| Canada |
5,230 |
9 |
10,308 |
10 |
97.1 |
Note:
* Data shown are at rate card prices.
Data for remaining countries are shown at discount level.
Please refer to individual country data for detailed survey notes.
Source: World Advertising Trends 2006,
www.warc.com.
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