Adspend Data
Subscribers to IJA have access to statistical data on advertising by medium in over 85 countries.
Select a region from the left-hand menu for above-the-line advertising expenditure data, covering
TV, radio, newspapers, magazines, online and outdoor.
Select a region from the left menu for specific country data, as well as Global Adspend articles from recent issues of IJA.
Top 10 countries by advertising expenditure, 2007
| |
1998 |
2007 |
98–07 |
|
US$m |
Rank |
US$m |
Rank |
% Change |
| USA |
115,878 |
1 |
163,260 |
1 |
40.9 |
| China* |
- |
- |
76,675 |
2 |
- |
| Japan |
29,653 |
2 |
38,529 |
3 |
29.9 |
| UK |
17,649 |
4 |
29,915 |
4 |
69.5 |
| Brazil* |
10,378 |
5 |
26,640 |
5 |
156.7 |
| Germany |
21,342 |
3 |
24,306 |
6 |
13.9 |
| Mexico* |
4,071 |
11 |
19,036 |
7 |
367.7 |
| France |
9,967 |
6 |
14,595 |
8 |
46.4 |
| Italy |
6,955 |
7 |
12,257 |
9 |
76.2 |
| Canada |
5,394 |
8 |
11,313 |
10 |
109.7 |
Note:
* Data shown are at rate card prices.
Data for remaining countries are shown at discount level.
Please refer to individual country data for detailed survey notes.
Source: World Advertising Trends 2008,
www.warc.com.
IJA is published five times a year for The Advertising Association by
Warc. © Warc .
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