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About the International Journal of Advertising

The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives.

It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).

There are three features that distinguish IJA, which collectively provide a unique position for the journal.
1) IJA focuses on issues of concern to practitioners, academics and policy-makers from a conceptual perspective.
2) IJA has an underlying interest in public policy relating to marketing communications, which is regularly addressed in the journal and in frequent special issues.
3) The make-up of the IJA Editorial Advisory Board provides a comprehensive and genuinely international pool of reviewers. Each submission is assessed by three reviewers in a double-blind process.

IJA
 

IJA is published quarterly for The Advertising Association by
Warc. © Warc .
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