About the International Journal of Advertising
The International Journal of Advertising (IJA) publishes original contributions on all
aspects of marketing communications from the academic, practitioner and public
It includes: advertising and media, direct marketing, sales promotions, sponsorship,
public relations and integrated marketing communications (IMC).
There are three features that distinguish IJA, which collectively provide a unique position for
1) IJA focuses on issues of concern to practitioners, academics and policy-makers from a
2) IJA has an underlying interest in public policy relating to marketing communications, which
is regularly addressed in the journal and in frequent special issues.
3) The make-up of the IJA Editorial Advisory Board provides a comprehensive and genuinely
international pool of reviewers. Each submission is assessed by three reviewers in a double-blind
IJA is published quarterly for The Advertising Association by
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