International Journal of Advertising Current issue: Volume 31 Number 3 2012
On advertising in the BRICs and other emerging markets Missing ingredients in cause-related advertising: the right formula of execution style and cause framing The evolution of self-regulation in food advertising: an analysis of CARU cases from 2000-2010 Psychological ownership: a social marketing advertising message appeal? Not for women The effectiveness of advertising that leverages sponsorship and cause-related marketing: a contingency model  Full Table of Contents >
Key Debates Leading IJA papers on key industry debates including:
Alcoholic drinks Does advertising affect drink consumption?	Advertising to children Advertising to kids: the ethics and the evidence
Food advertising Food ads, diet and the global obesity issue	Pharmaceuticals Who benefits from direct-to-consumer pharma ads?
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