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IJA

International Journal of Advertising


Current issue: Volume 27 Number 1 2008
IJA
  • Editorial
  • How the tone and wording of advertisements interact
  • Exploring the relationship between celebrity endorser effects and advertising effectiveness: a quantitative synthesis of effect size
  • The effect of health, cosmetic and social antismoking information themes on adolescents’ beliefs about smoking
  • Understanding the emotional and coping responses of adolescent individuals exposed to threat appeals

 Full Table of Contents >

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Key Debates

Leading IJA papers on key industry debates including:

Alcoholic drinks

Alcoholic Drinks Does advertising affect drink consumption?

Advertising to children

Children Advertising to kids: the ethics and the evidence

Food advertising

Food Advertising Food ads, diet and the global obesity issue

Pharmaceuticals

Pharmaceutical Advertising Who benefits from direct-to-consumer pharma ads?

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WARC Subscribers to this site can access the five most recent issues of IJA and abstracts across the entire WARC Online database at www.warc.com . A larger IJA archive is available through WARC Online, alongside full-text articles and case studies from 30 of the world's best sources.
 

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