IJA logo IJA   IJA
 Current Issue Abstracts Key Debates Adspend Data
 Previous Issues Comments Book Reviews Best Papers
 SEARCH 
 Login  
  IJA
 
 
   
 About IJA
 Editorial Board
 Submissions
 Subscriptions
 Contact Us
 Home
     
IJA
 

Best Paper Prize
IJA awards an annual prize of $1000 to the author of the Best Paper
More >
 

Call for Papers
Social Media
More >
 

Alerts
Register for free table of contents alerts
Sign up >
 

Download Sample Issue
Sample issue
 
IJA

International Journal of Advertising


Current issue: Volume 29 Number 2 2010
IJA
  • Integrated Marketing Communications in 2010 and Beyond
  • How advertising strategy affects brand and USP recall for new brands and extensions
  • Effects of message framing, vividness congruency and statistical framing on responses to charity advertising
  • How consumer meterogeneity muddles the international advertising debate
  • Exporting America: usage of symbols in international advertising under conditions of consumer ethnocentrism and U.S.-focused animosity

 Full Table of Contents >

Global Adspend Data

Access to exclusive Warc data on advertising expenditure:

Adspend by medium

Adpsend data Global advertising spend data for over 70 countries

Adspend trends

Adpsend trends Adspend analysis and commentary from IJA

Key Debates

Leading IJA papers on key industry debates including:

Alcoholic drinks

Alcoholic Drinks Does advertising affect drink consumption?

Advertising to children

Children Advertising to kids: the ethics and the evidence

Food advertising

Food Advertising Food ads, diet and the global obesity issue

Pharmaceuticals

Pharmaceutical Advertising Who benefits from direct-to-consumer pharma ads?

Article Archive

WARC Subscribers to this site can access the five most recent issues of IJA and abstracts across the entire Warc database at www.warc.com. A larger IJA archive is available through Warc, alongside full-text articles and case studies from 30 of the world's best sources.
 

IJA is published five times a year for The Advertising Association by
Warc. © Warc .
View Terms and Conditions of using this website.