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Call for Papers
Children and Advertising. Submission deadline Dec 1st.
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IJA

International Journal of Advertising


Current issue: Volume 32 Number 2 2013
IJA
  • Editorial: The advertising literature and the role of the International Journal of Advertising
  • Nature imagery in advertising: attention restoration and memory effects
  • Advertising creativity and repetition: recall, wearout and wearin effects
  • The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
  • The impact of event marketing on brand equity: the mediating roles of brand experience and brand attitude

 Full Table of Contents >

Key Debates

Leading IJA papers on key industry debates including:

Alcoholic drinks

Alcoholic Drinks Does advertising affect drink consumption?

Advertising to children

Children Advertising to kids: the ethics and the evidence

Food advertising

Food Advertising Food ads, diet and the global obesity issue

Pharmaceuticals

Pharmaceutical Advertising Who benefits from direct-to-consumer pharma ads?

Article Archive

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