International Journal of Advertising Current issue: Volume 27 Number 1 2008
Editorial How the tone and wording of advertisements interact Exploring the relationship between celebrity endorser effects and advertising effectiveness: a quantitative synthesis of effect size The effect of health, cosmetic and social antismoking information themes on adolescents’ beliefs about smoking Understanding the emotional and coping responses of adolescent individuals exposed to threat appeals  Full Table of Contents >
Global Adspend Data Access to exclusive WARC data on advertising expenditure:
Adspend by medium Global advertising spend data for over 70 countries	Adspend trends Adspend analysis and commentary from IJA
Key Debates Leading IJA papers on key industry debates including:
Alcoholic drinks Does advertising affect drink consumption?	Advertising to children Advertising to kids: the ethics and the evidence
Food advertising Food ads, diet and the global obesity issue	Pharmaceuticals Who benefits from direct-to-consumer pharma ads?
Article Archive
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