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International Journal of Advertising

Current issue: Volume 33 Number 4 2014
  • Editorial: Conducting state-of-the-art crosscultural research
  • Dreaming out loud on Pinterest: New forms of indirect persuasion
  • Brand followers: Consumer motivation and attitude towards brand communications on Twitter
  • Congruency of humour and cultural values in print ads: Cross-cultural differences among the US, France and China
  • Advertising strategies for charities: Promoting consumers' donation of time versus money

 Full Table of Contents >

Key Debates

Leading IJA papers on key industry debates including:

Alcoholic drinks

Alcoholic Drinks Does advertising affect drink consumption?

Advertising to children

Children Advertising to kids: the ethics and the evidence

Food advertising

Food Advertising Food ads, diet and the global obesity issue


Pharmaceutical Advertising Who benefits from direct-to-consumer pharma ads?

Article Archive

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