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Call for Papers
Children and Advertising. Submission deadline Dec 1st.
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IJA

International Journal of Advertising


Current issue: Volume 33 Number 1 2014
IJA
  • Corporate social responsibility and advertising: does it extend to taking stances on social issues?
  • The effects of ad-context congruency on responses to advertising in blogs: exploring the role of issue involvement
  • The effect of product placement on persuasion for mobile phone games
  • Programme-ad congruence: integrating advertising and entertainment
  • An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending

 Full Table of Contents >

Key Debates

Leading IJA papers on key industry debates including:

Alcoholic drinks

Alcoholic Drinks Does advertising affect drink consumption?

Advertising to children

Children Advertising to kids: the ethics and the evidence

Food advertising

Food Advertising Food ads, diet and the global obesity issue

Pharmaceuticals

Pharmaceutical Advertising Who benefits from direct-to-consumer pharma ads?

Article Archive

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