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Call for Papers
Children and Advertising. Submission deadline Dec 1st.
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International Journal of Advertising

Current issue: Volume 33 Number 3 2014
  • Introduction
  • Editorial: Reassessing the current state of advertising to children
  • 'Mum, can I play on the internet?' Parents' understanding, perception and responses to online advertising designed for children
  • Age-dependent effects of food advergame brand integration and interactivity
  • Advertising or games? Advergames on the internet gaming sites targeting children

 Full Table of Contents >

Key Debates

Leading IJA papers on key industry debates including:

Alcoholic drinks

Alcoholic Drinks Does advertising affect drink consumption?

Advertising to children

Children Advertising to kids: the ethics and the evidence

Food advertising

Food Advertising Food ads, diet and the global obesity issue


Pharmaceutical Advertising Who benefits from direct-to-consumer pharma ads?

Article Archive

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