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Call for Papers
Children and Advertising. Submission deadline Dec 1st.
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International Journal of Advertising
Volume 33 Number 3 2014
Editorial: Reassessing the current state of advertising to children
'Mum, can I play on the internet?' Parents' understanding, perception and responses to online advertising designed for children
Age-dependent effects of food advergame brand integration and interactivity
Advertising or games? Advergames on the internet gaming sites targeting children
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Leading IJA papers on key industry debates including:
Does advertising affect drink consumption?
Advertising to children
Advertising to kids: the ethics and the evidence
Food ads, diet and the global obesity
Who benefits from direct-to-consumer pharma ads?
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