International Journal of Advertising Current issue: Volume 30 Number 5 2011
Editorial: Making academic research on advertising more managerially relevant Evidence-based advertising: an application to persuasion Comments on J. Scott Armstrong's 'Evidence-based advertising: an application to persuasion' 'That was funny, but what was the brand again?': Humorous television commercials and brand linkage Social marketing meets interactive media: lessons for the advertising community  Full Table of Contents >
Key Debates Leading IJA papers on key industry debates including:
Alcoholic drinks Does advertising affect drink consumption?	Advertising to children Advertising to kids: the ethics and the evidence
Food advertising Food ads, diet and the global obesity issue	Pharmaceuticals Who benefits from direct-to-consumer pharma ads?
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