International Journal of Advertising Current issue: Volume 28 Number 4 2009
Editorial: On the need for advertising and public policy research Tailor-made single-item measures of doubly concrete constructs The effect of ad value, ad placement and ad execution on the perceived instrusiveness of web advertisements Agency practitioners' meta-theories of advertising What matters most in advertising campaigns? The relative effect of media expenditure and message content strategy  Full Table of Contents >
Global Adspend Data Access to exclusive WARC data on advertising expenditure:
Adspend by medium Global advertising spend data for over 70 countries	Adspend trends Adspend analysis and commentary from IJA
Key Debates Leading IJA papers on key industry debates including:
Alcoholic drinks Does advertising affect drink consumption?	Advertising to children Advertising to kids: the ethics and the evidence
Food advertising Food ads, diet and the global obesity issue	Pharmaceuticals Who benefits from direct-to-consumer pharma ads?
Article Archive
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