International Journal of Advertising Current issue: Volume 32 Number 2 2013
Editorial: The advertising literature and the role of the International Journal of Advertising Nature imagery in advertising: attention restoration and memory effects Advertising creativity and repetition: recall, wearout and wearin effects The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention The impact of event marketing on brand equity: the mediating roles of brand experience and brand attitude  Full Table of Contents >
Key Debates Leading IJA papers on key industry debates including:
Alcoholic drinks Does advertising affect drink consumption?	Advertising to children Advertising to kids: the ethics and the evidence
Food advertising Food ads, diet and the global obesity issue	Pharmaceuticals Who benefits from direct-to-consumer pharma ads?
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