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Call for Papers
Children and Advertising. Submission deadline Dec 1st.
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International Journal of Advertising
Volume 33 Number 2 2014
Should tax deductibility for advertising be eliminated? The research evidence says no
Gender stereotypes as a double-edged sword in political advertising: persuasion effects of campaign theme and advertising style
Enhancing the effects of social network site marketing campaigns: if you want consumers to like you, ask them about themselves
Consumer advertising as a signal of employer attractiveness
Social media advertising value: the case of transitional economies in Southeast Asia
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Leading IJA papers on key industry debates including:
Does advertising affect drink consumption?
Advertising to children
Advertising to kids: the ethics and the evidence
Food ads, diet and the global obesity
Who benefits from direct-to-consumer pharma ads?
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