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New editor announcement
Ray Taylor appointed IJA editor
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IJA awards an annual prize of $1000 to the author of the Best Paper
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Download Sample Issue
International Journal of Advertising
Current issue:
Volume 28 Number 3 2009
The six principles of digital advertising
The effect of product placement in computer games on brand attitude and recall
Social influence model and electronic word-of-mouth: PC versus mobile internet
Electronic word of mouth (eWOM) - how eWOM platforms influence consumer product judgement
Consumer attitudes and interactive digital advertising
Full Table of Contents >
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Key Debates
Leading IJA papers on key industry debates including:
Alcoholic drinks
Does advertising affect drink consumption?
Advertising to children
Advertising to kids: the ethics and the evidence
Food advertising
Food ads, diet and the global obesity
issue
Pharmaceuticals
Who benefits from direct-to-consumer pharma ads?
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IJA is published five times a year for The Advertising Association by the
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