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Call for Papers
Children and Advertising. Submission deadline Dec 1st.
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IJA

International Journal of Advertising


Current issue: Volume 33 Number 2 2014
IJA
  • Should tax deductibility for advertising be eliminated? The research evidence says no
  • Gender stereotypes as a double-edged sword in political advertising: persuasion effects of campaign theme and advertising style
  • Enhancing the effects of social network site marketing campaigns: if you want consumers to like you, ask them about themselves
  • Consumer advertising as a signal of employer attractiveness
  • Social media advertising value: the case of transitional economies in Southeast Asia

 Full Table of Contents >

Key Debates

Leading IJA papers on key industry debates including:

Alcoholic drinks

Alcoholic Drinks Does advertising affect drink consumption?

Advertising to children

Children Advertising to kids: the ethics and the evidence

Food advertising

Food Advertising Food ads, diet and the global obesity issue

Pharmaceuticals

Pharmaceutical Advertising Who benefits from direct-to-consumer pharma ads?

Article Archive

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