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Download Sample Issue
International Journal of Advertising
Current issue:
Volume 31 Number 3 2012
On advertising in the BRICs and other emerging markets
Missing ingredients in cause-related advertising: the right formula of execution style and cause framing
The evolution of self-regulation in food advertising: an analysis of CARU cases from 2000-2010
Psychological ownership: a social marketing advertising message appeal? Not for women
The effectiveness of advertising that leverages sponsorship and cause-related marketing: a contingency model
Full Table of Contents >
Key Debates
Leading IJA papers on key industry debates including:
Alcoholic drinks
Does advertising affect drink consumption?
Advertising to children
Advertising to kids: the ethics and the evidence
Food advertising
Food ads, diet and the global obesity
issue
Pharmaceuticals
Who benefits from direct-to-consumer pharma ads?
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