International Journal of Advertising Current issue: Volume 28 Number 3 2009
The six principles of digital advertising The effect of product placement in computer games on brand attitude and recall Social influence model and electronic word-of-mouth: PC versus mobile internet Electronic word of mouth (eWOM) - how eWOM platforms influence consumer product judgement Consumer attitudes and interactive digital advertising  Full Table of Contents >
Global Adspend Data Access to exclusive WARC data on advertising expenditure:
Adspend by medium Global advertising spend data for over 70 countries	Adspend trends Adspend analysis and commentary from IJA
Key Debates Leading IJA papers on key industry debates including:
Alcoholic drinks Does advertising affect drink consumption?	Advertising to children Advertising to kids: the ethics and the evidence
Food advertising Food ads, diet and the global obesity issue	Pharmaceuticals Who benefits from direct-to-consumer pharma ads?
Article Archive
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