International Journal of Advertising Current issue: Volume 28 Number 5 2009
Product placement: a hot topic gets hotter Today’s practice of brand placement and the industry behind it Product placement in entertainment media: proposing business process models Memory and perception of brand mentions and placement of brands in songs Exploring attractive messages in group package tour newspaper advertisements  Full Table of Contents >
Global Adspend Data Access to exclusive Warc data on advertising expenditure:
Adspend by medium Global advertising spend data for over 70 countries	Adspend trends Adspend analysis and commentary from IJA
Key Debates Leading IJA papers on key industry debates including:
Alcoholic drinks Does advertising affect drink consumption?	Advertising to children Advertising to kids: the ethics and the evidence
Food advertising Food ads, diet and the global obesity issue	Pharmaceuticals Who benefits from direct-to-consumer pharma ads?
Article Archive
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