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Call for Papers
Children and Advertising. Submission deadline Dec 1st.
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International Journal of Advertising
Volume 33 Number 1 2014
Corporate social responsibility and advertising: does it extend to taking stances on social issues?
The effects of ad-context congruency on responses to advertising in blogs: exploring the role of issue involvement
The effect of product placement on persuasion for mobile phone games
Programme-ad congruence: integrating advertising and entertainment
An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
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Leading IJA papers on key industry debates including:
Does advertising affect drink consumption?
Advertising to children
Advertising to kids: the ethics and the evidence
Food ads, diet and the global obesity
Who benefits from direct-to-consumer pharma ads?
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