Remember me next time.
Register for free table of contents alerts
Sign up >
Call for Papers
Children and Advertising. Submission deadline Dec 1st.
Download Sample Issue
International Journal of Advertising
Volume 33 Number 4 2014
Editorial: Conducting state-of-the-art crosscultural research
Dreaming out loud on Pinterest: New forms of indirect persuasion
Brand followers: Consumer motivation and attitude towards brand communications on Twitter
Congruency of humour and cultural values in print ads: Cross-cultural differences among the US, France and China
Advertising strategies for charities: Promoting consumers' donation of time versus money
Full Table of Contents >
Leading IJA papers on key industry debates including:
Does advertising affect drink consumption?
Advertising to children
Advertising to kids: the ethics and the evidence
Food ads, diet and the global obesity
Who benefits from direct-to-consumer pharma ads?
Subscribers to this site can access the five most recent issues of IJA and abstracts across the entire Warc database at
. A larger IJA archive is available through Warc, alongside full-text articles and case studies from 30 of the world's best sources.
IJA is published quarterly for The Advertising Association by
Warc. © Warc
Terms and Conditions
of using this website.