International Journal of Advertising Current issue: Volume 29 Number 2 2010
Integrated Marketing Communications in 2010 and Beyond How advertising strategy affects brand and USP recall for new brands and extensions Effects of message framing, vividness congruency and statistical framing on responses to charity advertising How consumer meterogeneity muddles the international advertising debate Exporting America: usage of symbols in international advertising under conditions of consumer ethnocentrism and U.S.-focused animosity  Full Table of Contents >
Global Adspend Data Access to exclusive Warc data on advertising expenditure:
Adspend by medium Global advertising spend data for over 70 countries	Adspend trends Adspend analysis and commentary from IJA
Key Debates Leading IJA papers on key industry debates including:
Alcoholic drinks Does advertising affect drink consumption?	Advertising to children Advertising to kids: the ethics and the evidence
Food advertising Food ads, diet and the global obesity issue	Pharmaceuticals Who benefits from direct-to-consumer pharma ads?
Article Archive
Subscribers to this site can access the five most recent issues of IJA and abstracts across the entire Warc database at www.warc.com. A larger IJA archive is available through Warc, alongside full-text articles and case studies from 30 of the world's best sources.

 

IJA is published five times a year for The Advertising Association by
Warc. © Warc .
View Terms and Conditions of using this website.