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Call for Papers
Children and Advertising. Submission deadline Dec 1st.
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International Journal of Advertising
Volume 32 Number 4 2013
Customised communications - Relevance vs privacy in targeted messaging
Assessing the cross-cultural applicability of tailored advertising - A comparative study between the Netherlands and Poland
Ads are watching me - A view from the interplay between anthropomorphism and customisation
Effects of recommendation systems on consumer inferences of website motives and attitudes towards a website
Can sex sell bread? The impacts of sexual appeal type, product type and sensation seeking
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Leading IJA papers on key industry debates including:
Does advertising affect drink consumption?
Advertising to children
Advertising to kids: the ethics and the evidence
Food ads, diet and the global obesity
Who benefits from direct-to-consumer pharma ads?
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